Projeto feito em conjunto com Felipe Druda, Felipe Santbañez e Rodrigo Ferreira
The Company
The Next Cartel is a fashion ecommerce and culture platform that collaborates
with inspiring designers and artists from the urban scene.
Challenge
Create a clean and modern brand with the objective of becoming
a community of artists and cultural reference.
Logo construction
The three rhombus are representations of time: Past, present and future.
blue represents the highlight element, bringing contrast and meaning
demonstrating innovation and visions of the future.
The movement of the logo represents ascencion,
the front end of discussions about urban culture unveiling what's ahead.
All three parts intersect, represents union and a sense of collectiveness.
The symbol was also tought out to reference a nation flag, bringing the sense of community.
The symbol was also tought out to reference a nation flag, bringing the sense of community.
